Mommy Blogging Has Evolved into Big Business

If you’re a mommy blogger or are thinking about becoming one, check out this informative guest post from Jessica about how mommy blogging has evolved into big business.

There are now more than 4.2 million mommy bloggers on the Internet and they have become a powerful marketing army for businesses. Over time, blogging has evolved from just talking about the day to day adventures of being a parent, to incorporating sponsorship and reviews.

According to research, Moms now mention brands 73 times per week on average on their blogs and with their huge online networks, brands are increasingly recognizing this unique opportunity for them. Mom bloggers have a huge list of subscribers to their blogs along with their other social media. A popular and established mom blog is expected to have a monthly audience of around 20,000 or more views. When brands work with blogs, they can tap into those followers.

A 2012 poll showed that 61% of U.S. online shoppers make purchasing decisions based on recommendations they’ve seen on a blog. It’s no wonder then that there is money to be made from mommy blogging.

 

Why I’ve Decided to Lead a Cursive Crusade in my House

The other night my girls were getting ready for bed when my 7-year-old daughter was looking at a book and said something that blew me away.

As she pointed to a page where someone had signed their name, she said, “Look, she wrote her name in cursive.”

I froze.

Cursive?

Right away I asked her how she even knew what that was because I know she hasn’t learned it in school. She went on to tell me that one of her classmates writes her name in cursive.

Impressive.

Wait, it gets better.

“Mom, I want to learn how to write my name in cursive.”

So, I said what any penmanship award winning mom who grew up in the 80s and 90s would say, “I’ll teach you.”

After I put my kids to bed I began to think about how cursive has become the black sheep of the writing world. It was something I thought about before, but never really zeroed in on to be honest with you. Since Common Core standards don’t require teachers to teach cursive writing in schools anymore, many kids don’t even know what it is. When they hear the word cursive, they probably think it’s some kind of disease.

I know I sound like my mother, but “when I was growing up” there was a big emphasis on cursive writing. I remember the upper and lower case cursive letters hung around the top of the chalkboard all around the classroom so that we could always be reminded of what the letters looked like. We also had those papers with the dotted lines so that we could practice our penmanship. Cursive was where it was at.

Not now.

Fast forward 30 years and we are raising a generation of cursive-illiterate printers.

Here are some questions to all of those who have written off cursive. How are our kids going to sign documents when they grow up if they don’t know cursive? How are they going to sign checks? Will they even know what a “signature” is? Are they just going to print for the rest of their lives?

I know there are a lot of people who could care less about cursive writing, that’s probably why it’s no longer mandatory in schools. But, I care and I find it a sad commentary on our little society.

As a society we’ve thrown out so many of the “old school” things that used to be important and have value. Things like cursive writing for one. What have we gotten in return? Technology? Tablets and phones? Sure. While technology has helped in many ways, it’s also created a generation of kids who don’t have the social skills to have a conversation that doesn’t involve a text message. Many kids would be outraged if they could no longer text. But, not learning how to write in cursive doesn’t faze them in the least. OMG! BTW we need to bring back cursive kids!

I’m excited that my 7-year-old daughter wants to learn cursive. Although I wish it was still mandatory in school, I’m ready to take on the challenge of teaching her. Maybe I’ll even break out my old penmanship award for inspiration. Perhaps cursive will make a comeback like the boy bands of the 90s. Until then I’ll be leading the cursive crusade in my house so my daughter will always have the “write stuff”.

 

Heartfelt Valentine’s Day Gifts

As a mother, I have a unique bond with my daughters. But, the bond they have with their father is immeasurable and indescribable. There really is something to be said about “daddy’s little girl”.

My girls can be with me all day, but once their father comes in, I suddenly become invisible. It’s all about daddy. I totally get it. Daddy does cool tricks with them, lets them eat more than one rice krispie treat at night, and sings karaoke becomes he’s just as tone deaf as they are. Who wouldn’t want to be around daddy?

So when Valentine’s Day rolls around it should come as no shock that they want to get something special for him. Homemade valentines are a given. Not only are they super-cute, they also make for a great winter activity that’s time-consuming , if you get my drift. Beyond the valentines, we usually look for a gift that’s heartfelt, useful, and meaningful.

Usually I find these types of gifts in photos. Photos in different forms make great gifts because they capture a memory and a moment that has meaning. Some photo gifts I’ve done in the past include photo albums, photo mugs and photo blankets. This year is no different. I’ve done the blankets before as Mother’s Day gifts, but never as a Valentine’s Day gift. Cue this year’s gift.

Living in the Northeast, you can never have too many blankets. That’s why they make such fantastic gifts.

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This year I decided to get a photo blanket from Personal Creations for my girls to give their father. Choosing a photo was the hardest part. As a parent, we always take so many pictures of our kids and the things that we do that it’s hard to pick the perfect one.

After scrolling through all of the jpegs in my computer, I settled on a picture of the four of us from this past Fourth of July. It was the first time we spent the holiday away from home.  We ended up having a fantastic time and made many memories.  

Hopefully when my husband opens up this year’s Valentine’s Day gift, the memories of that day will warm his heart just as much as the blanket. Happy Valentine’s Day!