Hey, Your Baby Can Read… Really?

   Okay, I’m coming clean. I became so mesmerized with the “Your Baby Can Read” commercial that I actually ordered the reading system that promises to help your child learn to read. But, it wasn’t just the commercial that made me run to jot down the number and grab my phone and MasterCard. During my daughter’s last well visit, the pediatrician asked how many words were in her vocabulary. My husband and I looked at each other, trying not to laugh. Vocabulary? Um, she was 15 months at the time. She doesn’t really have a vocabulary. Then it got me thinking. Is she behind? Is she a slow learner? What’s the deal? Maybe I need some help.
   We read together constantly and she really seems to enjoy it. So, I thought “Your Baby Can Read” would be the perfect next step to help move things along. In case you’re not familiar, the set comes with several DVDs, books, and flashcards all aimed at teaching words and promoting reading. I guess you’re supposed to start when the kids are younger, but the guy over the phone said it was o-k if I started now, and gullible me said o-k.
   I should have known something was up when I called and they said the $14.95 price advertised was just for the 30 day trial. If I decided to keep it, they were going to charge my credit card three monthly payments of 60-something-dollars. Again, I said o-k. I really believed this was the key to my child becoming the next Einstein.
So, the huge box arrives. There were so many DVDs and books, it looked like I robbed the library. I started reading the parents’ instructions and off we were with the the first DVD.
   Problem one…I couldn’t get my daughter to sit still to watch two minutes of the dumb DVD. So, I watched it and thought how does this stuff really work? Hmmm. Next were the flashcards. Attention span…5 minutes. We tried this routine for the next four days. Then, I finally decided I’m wasting my time and hers. She’s not buying this, and now I’m not either. (At least she’s the smart one!).
   When I called the company to get information to return it, the rep asked me if I wanted more time. I said no, my daughter is clearly not interested in it. She won’t sit and watch the DVDs. Then the lady said, “Well, are you watching them with her?” Really lady? I bit my tongue and simply said yes, but told her I still wanted to return the stuff.
   Days after sending it back, I heard on the news that the FTC is questioning the company’s reading promises and has filed a complaint claiming “Your Baby Can Read” uses deceptive advertising. I could have told you that one. My baby may not be able to read yet, but she sure knows a scam when she sees one.
Just curious, has anyone had success with this program?

1 Comment Hey, Your Baby Can Read… Really?

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